Confidential crisis PR and reputation management
For public figures, founders, creators and brands dealing with press scrutiny, online backlash, allegations or a situation that may become public.
I help before, during and after a crisis, from handling journalists and planning the response to repairing what appears across Google, search results and AI.
What I offer
For situations that need more than a second opinion. I stay involved throughout, handling journalists, shaping the response, writing statements, working alongside lawyers, managing online fallout and dealing with what people find afterwards.
You work directly with me from the first call to the final follow-up, with clear advice and support as the situation develops.
Full crisis PR support
Long-term reputation management for how you are seen on Google, in the press and by AI tools.
I work on inaccurate or outdated coverage, corrections, important legal updates, removals, de-indexing, SEO and stronger source material. This is for clients who need to repair existing damage or build a more accurate public record before a problem arises.
Reputation, search and AI
A private one-hour session for when you need an experienced second opinion but not ongoing PR support.
I research the situation before we speak, spend an hour working through it with you, then send a written summary of what I think you should do next. The complete session is £500.
One-hour advisory sessions
Private media training for interviews, difficult questions, public appearances and moments of scrutiny.
We work through what you are likely to be asked, where the risks are and what you genuinely want to say. Training can be one-to-one or for a team, and covers television, radio, print, podcasts and online interviews.
Media training and preparation
How I work
I work in crisis management, usually with people whose situation has already started to unravel, sometimes with people who can see something coming and want to get ahead of it.
My clients are public figures, founders, brands and organisations going through scrutiny, online backlash or media pressure, across the UK, US, Europe and APAC. The aim is always the same: stabilise things quickly, limit the long-term damage, and work out what happens next.
There's no fixed formula. Every response is shaped around the client, the platform, and how the situation is actually playing out
You work directly with me throughout. My approach is measured and non-judgemental, and the advice comes from real cases rather than theory or a template.
The part people don't see
Press and commentary
I spend most of my working life dealing with the press on behalf of other people. I also appear regularly as a commentator on crisis management, online backlash, cancellation and reputational risk.
My television, radio and press work includes BBC News, Sky News, ITV, Channel 4, The Times, The Sunday Times and The New York Times. I have also co-hosted BBC Radio 4’s When It Hits the Fan.
Most requests involve a fast-moving story and very little notice. I am used to explaining complicated situations clearly while they are still unfolding, including what may be happening behind the scenes, why somebody has responded in a particular way and what is likely to happen next.
If you are a journalist working to a tight deadline, WhatsApp me. It goes directly to my phone and is usually the quickest way to reach me.
Speaking and events
I speak at conferences, business events, panels and private events about crisis PR, reputation, online backlash and the way public opinion forms.
Talks can focus on a current issue, a particular industry or the broader psychology of cancellation and reputational damage. I tailor each session to the people in the room rather than delivering the same presentation everywhere.
I am happy to take part in keynote talks, panel discussions, interviews, podcasts and smaller private sessions.
Training for teams
I run practical crisis PR training for leadership teams, communications and marketing departments, founders and public-facing employees.
Sessions can cover what to do during the first few hours of a crisis, who should speak, how to handle journalist enquiries, how to prepare a holding statement and how to spot a situation before it becomes public.
We can also work through realistic scenarios based on the risks your organisation is most likely to face. The aim is for everybody to know what they are doing before they have to do it under pressure.
Universities and colleges
I guest lecture at universities and colleges, on crisis PR, reputation management and the psychology of cancellation.
I use real situations to explain how the work happens in practice, including the decisions being made behind the statement, what the public does not see and why apparently small mistakes can change the direction of a crisis.
Sessions can be adapted for students studying PR, communications, journalism, marketing, business or media.
Television and film
I advise writers and producers on how crisis PR, media pressure and reputational fallout work in real life. This has included productions for the BBC, Channel 4, Netflix and HBO.
I can advise during development, review a storyline or script, and help make sure the response to a scandal feels believable. That includes what happens between the public figure, publicist, lawyer, journalist, management team and everybody else suddenly trying to control the situation.
Get in touch
If you would like to book me for an interview, talk, panel, training session or production consultancy, just drop me a line.
If it is a press request, send over whatever details you already have. Knowing the outlet, subject, format and deadline helps me get back to you quickly. If the deadline is tight, WhatsApp is usually fastest.
Journalists working to deadline, mark your email urgent and you'll get a same-day response.
Press and commentary
People think this job is glossy statements and media training. A lot of it is far less glamorous, and far more useful.
What follows you is what people find when they search your name, and increasingly what AI tools say about you when someone asks. SEO decides which pages rank. Generative engine optimisation, or GEO, decides which sources AI models pull from when they summarise who you are. They aren't the same job, and for a lot of people that AI summary is now the first thing anyone reads.
So I spend hours in search results, backlinks, takedowns, de-indexing and the AI footprint, alongside the press work. It doesn't look exciting. It's the part that changes the story over time.
Guides
Practical guides drawn from real crisis work, written for moments when bringing in professional support isn't possible, or doesn't feel necessary yet. Sometimes having informed context is enough to decide what, if anything, to do next.
What to do if you're being cancelled - £50
When your small business is cancelled- £25
How to support someone who's being cancelled - £25
What to do when you're being discussed on Reddit or Tattle - £20
If something's happening, or you think it might be
The first call is free and there's no obligation afterwards. You don't need to have worked out what you want to do, or have all the facts straight.
If you'd rather not put anything in writing yet, say so and we'll arrange a call instead.
