Lauren Beeching is a leading figure in the crisis PR and reputation management sector, known for guiding high-profile individuals and businesses through challenging situations—and helping them avoid crises altogether. With over a decade of experience in digital marketing, including SEO, social media strategy, and online reputation building, Lauren’s approach is tailored to the demands of today’s digital world.

A key part of Lauren’s work involves cleaning and managing what appears in Google searches for her clients. From improving how their name is ranked to ensuring damaging stories are removed or overshadowed by positive coverage, she helps clients regain control over their online presence. In an age where a single online story can shape public perception forever, Lauren’s expertise in search engines, social platforms, and digital media is critical.

While many traditional PR firms rely on outdated methods like issuing generic public statements, Lauren focuses on proactive strategies that address the root of the issue and deliver real results.

In 2019, Lauren founded Honest London, a social media agency that provides transparent and effective strategies for brands. While the agency specialises in social media management, Lauren’s personal expertise combines her digital marketing background with crisis PR and reputation management. Whether it’s cleaning up search results, managing public backlash, or maintaining trust, her work is designed to create lasting results.

Known for her straightforward, non-judgmental approach, Lauren values discretion and client trust above all else. She relies entirely on word-of-mouth referrals rather than promoting client lists, ensuring confidentiality is at the core of her work.