Most people don’t think about crisis PR until they need it. Many of my clients say, “I just never thought I’d get cancelled.” In today’s world, if you’re a public figure and have escaped cancellation or at least a small wave of negativity… congratulations.

When you realise you’re being cancelled, it’s usually incredibly overwhelming and pretty terrifying. One moment, everything feels normal. The next? Your name is everywhere for the wrong reasons, journalists are digging, your personal friends are texting to ask if it’s true, social media is spiralling, and you have no idea where to start. Every story out there feels completely wrong, with major key details missing. No doubt you’re absolutely desperate to respond and say, “This isn’t true!!!” Don’t do that, get in touch first.

That’s when crisis PR becomes essential in fixing the situation and protecting your reputation.

I don’t just react to crises; when possible, I prevent them from escalating in the first place. Whether it’s stopping a situation from making headlines, handling the backlash from a viral controversy, or cleaning up search results so one mistake doesn’t define someone forever, my work is about regaining control, not just damage control.

I have over a decade of experience in digital marketing, social media, SEO, reputation management, and media strategy. I work at the intersection of where crises happen: Google, social media, and the press.

I’m not the cool, boujie PR girlie. I’m actually a bit of a dork, and I approach each client with logic, nerdy solutions, and, most importantly, common sense. I research everything being discussed to find the perfect solution and the right tone for your situation.

I have absolutely no interest in jumping into your world for social gain. I’m not someone who dreamt of working with public figures or has ever been obsessed with celebrity pop culture. I just find the psychology of cancel culture fascinating and like solving the jigsaw puzzle that comes with it.

You’re welcome to check my Instagram profile. There are no images of me with clients, because I’m not interested in sharing with my five friends that I met someone famous.

While most PR firms focus on generic statements and media relations, I understand that in today’s world, a reputation lives and dies by what people can find online. That’s why search engine clean-up, content removal, and narrative shaping are key parts of my work, because the internet doesn’t forget unless you make it.

I also run Honest London, a social media agency that helps brands and public figures manage their online presence. While the agency focuses on strategy, my crisis work is far more involved, managing accounts with 30 million+ followers, preventing PR disasters before they happen, and stepping in when they do.

Most of my work is completely behind the scenes. No name-dropping, no showing off. My clients don’t publicly follow me or like my posts because they can’t. The nature of crisis PR is total discretion, and I wouldn’t take on a client who wanted to make their PR team part of the story. That simply wouldn’t fix a situation authentically.

I don’t believe in fluffy media strategies or generic reputation management. I believe in real solutions, designed for how the internet works today, not how PR firms handled things 20 years ago.