Hailey Bieber’s ‘Stalker’ Allegations: When a Viral TikTok Scandal Feels Bigger Than It Is
Hailey Bieber is once again the main character in TikTok’s latest obsession, thanks to a seven-part ‘documentary’ exposing her supposed history of obsessing over Justin Bieber. The video series, packed with old clips, resurfaced tweets, and alleged proof of her using family connections to get close to him, paints a picture of Hailey as a determined fangirl-turned-wife. It might feel like the biggest scandal online right now, but in reality, outside of TikTok, it is barely making an impact.
TikTok has a way of making things feel massive when you are caught in the algorithm. After watching just one of these videos, my feed was instantly flooded with more anti-Hailey content. The platform assumes you are invested and feeds you the same narrative over and over again. When you are in that loop, it feels like the entire internet is talking about it. In reality, if I asked my friends if they had heard about this, the likelihood is they probably have not.
My biggest confusion is how people are still interested. It is so boring. They are all in committed relationships, let them live and be happy.
TikTok Can Trick You Into Thinking Something Is a Huge Story
We have seen this happen before. TikTok creates an echo chamber where a certain narrative feels inescapable, whether it is a celebrity scandal, a niche conspiracy, or a random internet feud. But outside of TikTok, there is usually silence. If this Hailey Bieber “stalker” discourse was genuinely that big, it would be dominating major news headlines. Instead, it is only trending in the same pockets of the internet that have been invested in the Hailey vs. Selena drama for years.
For Hailey, though, this is probably overwhelming. Even if the wider public is not talking about it, the impact is real for her. Her social media is likely flooded with cruel comments, calling her a “mean girl” and a “stalker,” with people picking apart every move she has made. It is the classic internet cycle of tearing down a woman, painting her as the villain, and fueling the drama for entertainment.
If Hailey Were My Client…
The approach would depend entirely on her mental state right now. If she is unfazed by the situation, there is room for humour. A lighthearted, self-aware post could work in her favour, like sharing an old tweet of her fangirling over Justin with a caption like Caught in 4K. A moment of self-deprecating honesty could make her more relatable.
But if she is struggling with this, the strategy would shift to a safer approach. That might mean going private for a bit, restricting comments, or even subtly shifting the narrative by posting positive content that reinforces her brand and personality. When you do not feed a scandal, it starves itself out.
How Justin and Selena Should Handle This
Justin Bieber: The Press Will Be Desperate to Ask Him About This
Justin is in a tricky position because, while ignoring it might seem like the best move, he will likely be questioned about it at some point. Interviewers and tabloids will jump at the opportunity to ask, “Did you know Hailey was a fan before you met?” or “What do you think of the viral TikTok theories?”
The reality is, we are relying on old screenshots, some of which are probably taken out of context. Even if Hailey was a major fan, Justin ultimately chose to be with her. The best way for him to handle this is to stay calm, keep it light, and if he is asked directly, dismiss it as overblown internet drama.
A well-timed Instagram story of him and Hailey happy and unbothered would go a long way in shutting this down.
Selena Gomez: Silence Is the Best PR Move
Selena ignoring this makes her look brilliant. The less she engages, the more she reinforces the idea that she has moved on and does not care. If she wanted to subtly capitalise on the moment, I would encourage her to post more positive content. A cute photo with her fiancé or something career-focused would show that she is happy and unbothered. The more she highlights her happiness, the less people will try to drag her back into this mess.
Final Thoughts
This entire situation proves how TikTok can blow a story out of proportion. When you are in the middle of it, it feels massive, but in reality, most people have no idea it is even happening.
Hailey is currently the internet’s target, but in a few weeks, TikTok will move on to someone else. Right now, she just has to ride it out. TikTok scandals feel world-ending when you are stuck in the loop, but they always fade just as quickly as they start.